Performance Marketing Associate - Search Job at Ford, Dearborn, MI

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  • Ford
  • Dearborn, MI

Job Description

Job Description

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better worldtogether. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?

About Integrated Services
Launched during summer 2023, Ford Integrated Services will create and market new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services will allow Ford's retail and commercial customers to customize their vehicle like never before, with OTA-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.

About the Role
The Growth and Performance Marketing team works collaboratively with central functions to provide strategic and competitive insights across Performance Marketing channels in response to business objectives.

Ford looking for a passionate digital marketer with extensive hands-on experience who will be responsible for planning, launching, maintaining, updating and optimizing Organic and Paid Search for Integrated Services. This role is expected to lead varying Search initiatives and will be part of a matrix environment, collaborating with internal teams and agency partners.

Ford is looking for an experienced data-driven professional to join the team. You are proactive, analytical and constantly looking for new opportunities to improve performance and efficiency, driving automation and solutions at scale.

Responsibilities

What you'll do...
  • Develop, implement, measure and optimize SEO and SEM initiatives aligned with business goals
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links
  • Track and report critical search metrics
  • Make SEM budget recommendations and ensure monthly budget pacing is on point
  • Proactively work with web production, digital marketing team, and web content teams to implement on-page optimizations
  • Identify information sources, gather, and interpret data, and present your findings to executive leadership and business teams
  • Proactively develop insights with clear recommendations using both qualitative and quantitative methods
  • Strong analytical skills and attention to detail, with a demonstrated ability to analyze complex data sets and develop insights and recommendations in a clear and concise manner
  • Define metrics, build dashboards and understand audience cohorts and user behavior through end-to-end funnel analysis
  • Collaborate cross-functionally to identify the best paid media opportunities to drive business objectives; identify marketing funnel opportunities resulting in improved awareness and conversion
  • Monitor the overall health of paid media campaigns and understand root causes of changes in metrics
This role is able to work remotely in the USA.

Qualifications

You'll have...
  • 5-8 years of hands-on SEM and SEO experience at a globally recognized brand or agency with a focus on analytics
  • Advanced understanding of SEM using Google Ads, Bing Ads or other paid search engines and bid management platforms (e.g. Search Ads 360, Adobe Media Optimizer, Kenshoo, Marin or similar)
  • Bachelor's Degree or equivalent experience.
Even better, you may have...
  • Proficiency with SEO tools (Google Search Console, Screaming Frog), keyword research tools (e.g. Moz, SEMRush), analytics tools (Google Analytics, Adobe Analytics) and data visualization tools (e.g., Adobe, Tableau, Google Data Studio, etc.)
  • Experience with DMP management, including 1st party, 2nd party and 3rd party data
  • Experience with backlog management tools (e.g. WorkFront, Jira, Wrike)
  • Technical understanding of on-page SEO and search engine ranking factors
  • Familiarity with A/B and multivariate experiments
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:

•Immediate medical, dental, and prescription drug coverage

•Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more

•Vehicle discount program for employees and family members, and management leases

•Tuition assistance

•Established and active employee resource groups

•Paid time off for individual and team community service

•A generous schedule of paid holidays, including the week between Christmas and New Year's Day

•Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here.

This position is a salary grade 8.

Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

#LI-Remote

Job Tags

Holiday work, Summer work, Immediate start, Remote job, Flexible hours,

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