Organic Search Marketing Manager Job at Liquid Web, Lansing, MI

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  • Liquid Web
  • Lansing, MI

Job Description

Description


Position at Liquid Web

At Liquid Web our commitment to excellence is as solid as our foundation. As a customer-focused and the most reliable Web Hosting company, we pride ourselves on delivering top-notch hosting solutions tailored to our customer's needs. Our remote-friendly culture champions flexibility, ensuring our team can thrive wherever they call home. At the heart of our success lies our unwavering dedication to our employees, fostering a supportive environment that nurtures personal growth and professional development.

With a relentless pursuit of high performance, we drive innovation and exceed expectations, propelling our customers, our partners, our employees and our community towards success. Our CEO Jim Geiger said it best "Here at Liquid Web, we're not just about growth; we're about exponential expansion. Our journey is fueled by innovation, determination, and a relentless pursuit of excellence."

Join us at Liquid Web and experience a synergy of customer-centricity, remote empowerment, employee well-being, and unstoppable growth.

Our Organic Search Marketing Manager is a full-time remote role offering a competitive salary of $100K to $150K based on experience and fit for the role, this role is your gateway to shaping our digital footprint. Lead the charge in crafting and executing cutting-edge SEO strategies, driving visibility and engagement across search engines. With a keen eye for detail and a passion for data-driven insights, you'll optimize our online presence and propel us towards digital prominence.

Responsibilities:
  • Develop and execute comprehensive SEO strategies to increase organic search rankings, traffic, and conversions
  • Define clear objectives, KPIs, and performance metrics to measure success
  • Conduct in-depth keyword research to identify high-value keywords and topics relevant to the target audience
  • Analyze keyword performance, search volume, and competition to inform content strategy and optimization efforts
  • Collaborate with stakeholders at all levels to develop and optimize content that aligns with SEO best practices and user intent
  • Oversee technical SEO initiatives, including website audits, site architecture optimization, URL structure, internal linking, and mobile-friendliness
  • Work closely with web development and IT teams to implement technical SEO recommendations
  • Optimize on-page elements such as meta tags, headings, and image alt attributes to improve search engine visibility
  • Develop and execute off-page SEO strategies, including link building, social bookmarking, and influencer outreach, to enhance the organization's online authority and reputation
  • Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats in the organic search landscape
  • Utilize data visualization tools to build dashboards and standardize reporting, allowing for real-time insights, data-driven decision making and goal setting
  • Stay informed about the latest trends, developments, and best practices in organic search marketing and digital marketing

Skills, Competencies, and Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or related field or commensurate experience
  • 5+ years of experience in SEO, digital marketing, or related field
  • Proven track record of developing and implementing successful SEO strategies
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices
  • Proficiency in SEO tools and analytics platforms
  • Strong analytical, problem-solving, and decision-making abilities
  • Ability to work with various types of data to develop and analyze trends and insights
  • Excellent communication and interpersonal skills, with the ability to collaborate cross-functionally and influence stakeholders at all levels
  • Robust understanding of eCommerce processes
We Offer:
  • Excellent Employer paid Benefits options - Medical, Dental, Vision, Prescription
  • Traditional and Roth 401k with company matching
  • Fun employer-sponsored events
  • A collaborative team culture
  • Consistent/set work hours
  • Challenging non-redundant daily duties
  • A voice in how things get done
  • Access to ongoing training
Disclaimer:

This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains "at will".

Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.

#LI-Remote

Job Tags

Full time, Contract work, Remote job,

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